Project Duration
4 Months
Services Provided
Logo Design, webshop & digital marketing on Google Ads & Meta Ads
Problem
In 2023, the owner of Floor Art Caribbean approached me with an exciting venture—launching a company dedicated to selling handmade Eastern carpets. She needed a distinctive logo, a functional and appealing webshop, and an effective online marketing strategy to promote her new business.
The primary challenge was clear: establishing a strong brand identity that would stand out in the competitive market of handmade carpets. While the craftsmanship and quality of the carpets were exceptional, the brand needed a visual identity and an online presence that could attract and engage customers effectively.
This challenge involved multiple facets. First, designing a logo that encapsulated the essence and elegance of Eastern carpets. Next, creating a user-friendly webshop that not only showcased the beauty and details of each carpet but also provided a seamless shopping experience. Finally, implementing a comprehensive online marketing strategy to drive traffic to the site and convert visitors into customers.
The goal was to craft a cohesive brand image and an engaging online platform that would elevate Floor Art Caribbean and make it a go-to destination for handmade Eastern carpets.
Project Duration
4 Months
Services Provided
Logo Design, webshop & digital marketing on Google Ads & Meta Ads
Problem
In 2023, the owner of Floor Art Caribbean approached me with an exciting venture—launching a company dedicated to selling handmade Eastern carpets. She needed a distinctive logo, a functional and appealing webshop, and an effective online marketing strategy to promote her new business.
The primary challenge was clear: establishing a strong brand identity that would stand out in the competitive market of handmade carpets. While the craftsmanship and quality of the carpets were exceptional, the brand needed a visual identity and an online presence that could attract and engage customers effectively.
This challenge involved multiple facets. First, designing a logo that encapsulated the essence and elegance of Eastern carpets. Next, creating a user-friendly webshop that not only showcased the beauty and details of each carpet but also provided a seamless shopping experience. Finally, implementing a comprehensive online marketing strategy to drive traffic to the site and convert visitors into customers.
The goal was to craft a cohesive brand image and an engaging online platform that would elevate Floor Art Caribbean and make it a go-to destination for handmade Eastern carpets.
Project Duration
4 Months
Services Provided
Logo Design, webshop & digital marketing on Google Ads & Meta Ads
Problem
In 2023, the owner of Floor Art Caribbean approached me with an exciting venture—launching a company dedicated to selling handmade Eastern carpets. She needed a distinctive logo, a functional and appealing webshop, and an effective online marketing strategy to promote her new business.
The primary challenge was clear: establishing a strong brand identity that would stand out in the competitive market of handmade carpets. While the craftsmanship and quality of the carpets were exceptional, the brand needed a visual identity and an online presence that could attract and engage customers effectively.
This challenge involved multiple facets. First, designing a logo that encapsulated the essence and elegance of Eastern carpets. Next, creating a user-friendly webshop that not only showcased the beauty and details of each carpet but also provided a seamless shopping experience. Finally, implementing a comprehensive online marketing strategy to drive traffic to the site and convert visitors into customers.
The goal was to craft a cohesive brand image and an engaging online platform that would elevate Floor Art Caribbean and make it a go-to destination for handmade Eastern carpets.
Solution
Over the next couple of months, we embarked on a comprehensive journey to establish Floor Art Caribbean's brand presence and online sales platform. Our approach included logo design, webshop development, and a strategic digital marketing campaign.
The core of our solution began with designing a distinctive and elegant logo that captured the essence of handmade Eastern carpets. This logo served as the visual foundation for the brand, reflecting its quality and craftsmanship.
Simultaneously, we developed a quick, responsive, and aesthetically pleasing webshop. This platform was designed to be user-friendly and engaging, showcasing over 2000+ carpets. Each carpet was presented with high-quality images and detailed descriptions to attract and inform potential buyers.
Once the webshop went live, we launched an extensive digital marketing campaign utilizing Google Ads and Meta Ads. This campaign was strategically designed to drive traffic to the website and convert visitors into customers.
The results were impressive. Floor Art Caribbean saw a significant increase in online sales and visibility. Additionally, the company's carpets gained enough recognition to be featured in a major furniture store on Curaçao.
This project highlighted our ability to deliver a cohesive brand identity, an effective e-commerce platform, and a powerful digital marketing strategy. If you have a similar project or want to discuss how we can assist with your business needs, please feel free to reach out.
